This project is my second year Brand and Persuasion project. The aim of this project was to create a poster, leaflet and animation relating to our given Global Goal. I was given goal 10, reduce inequalities.
This poster uses the phrase ‘HARD LIFE’ which becomes ‘A LIFE.’ at the bottom. Using a letterpress and only inking the letters which needed to be visible I created the piece which gives the effect of the text fading toward the bottom of the poster.
In the leaflet, to use the fading text design to a further degree, I used the opacity of the paper to have the text hidden until held to a light allowing for the printing to pass through the front cover.
